Best SEO Strategy for 2016

Simple SEO Strategies for 2016

Trying to keep track of the best SEO strategies year to year can become a full-time job or at least seem like it. Below I’ve included a template you can follow that incorporates the best of the tried and true SEO strategies, allow for a few tweaks to keep things as optimized and effective as possible for 2016.

SEO For Non-Local Sites

Be Sure To Do This BEFORE Building Any Links:

Audit: If you’ve noticed your ranking have dropped at all, check in Webmaster Tools for any penalties you might have. If you have some severe penalties working against you, then it may not be worthwhile to throw more backlinks at your site until that gets resolved.

Keyword Research: This is the most important part. If you’re interested in more tips and training on how to do this, be sure and subscribe to my newsletter or post any questions you have in the comment section below.

Review Your On-Site Optimization: It’s important that your on-page SEO is as perfect as possible so you’ll get the maximum benefit from any links to your website.

Best SEO Strategy for 2016Here’s What To Avoid:

Anchor Text Rations: Whether it’s from bad habits gained over the previous years (because this used to work), or from not knowing any better, this continues to be the biggest problem keeping websites from ranking better. This doesn’t mean you should do away with getting links that contain your keyword in the anchor text, but instead keep it to around 5-10%. The rest of your anchor text can be brand related words, naked URL’s and generic terms like “click here.”

Throwing In The Towel Too Soon: The second biggest mistake people make is giving up too soon. It can take a while for Google to judge your site. Sometimes you can see a boost in rankings around the 8-14 day mark, especially if you’ve been building some powerful backlinks to your site. But ultimately, your site can bounce around in the rankings for months. Whatever is going on, the key is to keep building diversified links. Some of the best case studies I’ve seen (and experienced myself) is to continue with a quality link-building campaign even when it appears your rankings are going downhill. The bottom line is you don’t want to fall into trap of getting links once or twice and then stopping, waiting and hoping your site will rank.

Here’s 3 Simple Steps To Follow…

Begin with good Social Signals: Start with social properties like Facbook, G+, YouTube and Twitter. These tell Google you have a real brand and will give you more authority and link diversification. This isn’t the place to worry about getting anchor text with your primary keywords. Instead you can use your brand name or naked urls.

Month 2 and beyond: As you create new content on your site, be sure to post it to these social properties that you’ve created.

Get Diversity Links In-content: Once again, you’ll want to build more web 2.0 sites that don’t use your primary keyword in the anchor text. If you have really low competition you might be ok to do that, but otherwise stay away form exact match anchor text.

If possible, it’s a good idea to try doing at least 1 Press Release per site. Choose naked URL’s as links and no-follow them. The benefit of this is you’ll get some nice link diversification from sites with authority. This will also help keep you from over optimizing your anchor text. No-follow links are also an important metric that Google looks at so this is a good way to pick these up as well.

Month 2 and beyond: Continue to build these each month. Your goal is to have a steady ongoing stream of these links which will show consistent link growth. This also helps to protect you from over optimizing any of your primary anchor text keywords.

Get High Power Link: Once you have a substantial base of links you can move on to getting higher quality and high powered links that have either close or exact match anchor text. Try not to repeat the same anchor text more than 2 times. Instead go for something slightly different each time. Guest posting on authority blogs can be a good way to get these.

For Local Sites

Do everything mentioned above!

Google Local Page: Be sure and get this set-up correctly so you’ll see yourself ranking in the top 7.

Audit Citations: This is the most important thing to focus on and it will tell you what citations you might be missing. It’s the number one thing that holds people back in ranking locally so make this a priority.

Build links and citations: Focus on getting the links and citations that your best competitors have from similar industry sites and directories.

Month 2+: Keep building these until you have crushed your competitors.